Can different fonts lead to a better SEO campaign?

Graphics are a huge part of web design & along with it comes textual visualization graphics which tend to be overlooked. As these days many focus their efforts on a good search engine campaign the art of calligraphy for the web seems to be dying out more. Many elaborate & visually looking fonts have seemed to be faded away & long forgotten as developers & web designers began choosing a fonts which were more recognized, readable & attached to search engine main frame architecture rather than designing for the end user.

The relationship between SEO/SEM and user interfaces, with an emphasis on font and text selection is a point any domain name administrator or website developer should be arising. Graphics allow us to have all those nice, fancy. little finishing touches such as color selection, drop shadows, gradients, fades etc. These make a website pleasing to look at and easier to understand which increases end user engagement. Before in the past, in order to make a website better for SEO/SEM the design ended up suffering as the amount of graphics were cut down substantially & were replaced with more plain web safe font alternatives such as Arial and Times New Roman, which were not the most exciting or special since they were literally everywhere.

Domain owners dilemmas has long been whether to choose an attractive looking font that sits into an attractive looking website which unfortunately attracts smaller traffic compared to the opposite where websites more optimized for a better search engine marketing campaign would mean using more simpler, generic fonts. We believe that you can have a visually rich, beautiful website without sacrificing search engine connectivity & we can put more of an emphasis on design attributes, such as web fonts, that are easily crawl-able from search engines like Google & Microsoft’s Bing. With smarter usage of web fonts, & not forgetting the main factors such as HTML & CSS, it’s possible to create graphical elements that have look like highly designed graphics but are actually largely made up of live text. You can get all the juicy H1s, bolding, body text and titles you want this way and the search engines see it as nothing more than regular, old HTML.

A cautionary warning is that we see web fonts as not the the ideal solution, but work well for now at least. We recommend that you don’t use too many different web fonts in a design as each one is around 50k so they can slow things down & therefore creating a more sluggish website. However, if done right the site will usually be smaller, faster & visually appeasing rather than using heavy graphics anyway. In conclusion it doesn’t matter which font you decide to go with to enhance a strong search engine marketing campaign providing all the necessary main elements are addressed first.

Ingredients for SEO success

Improving your google ranking is a fundamental part of any good business marketing strategy, however SEO strategies have changed over the years. What once worked before doesn’t necessarily mean it will work now. & as of early 2015 some of the old tactics you may have been using may not only keep your traffic sluggish, but they even may actually cause a significant drop in your traffic! In this quick guide our team looks at some of the key points that make up a good successful SEO campaign.

 

Always focus on high quality content

After the notorious Panda 4.1 update in September 2014, smaller unpopular websites who focus on good quality content saw a huge spike in their traffic. These websites also avoided mediocre, small, poorly written content, & doorway page sites with black hat tactics. Therefore it’s more important to focus on good quality content, & we feel Google are rewarding these smaller sites, who featured much lower down the Google ranking compared to more popular sites. You’ll never go wrong with this simple strategy of focusing on witting high quality content, & we think it’s the backbone of SEO success.

Correct grammer

Business owners make the mistake of failing to realise that www.business.com & http://business.com are read as different pages by search engines even though they may point to the same page. This can have a detrimental effect on your SEO campaign as results will be diluted between the two pages & any efforts to bolster your SEO campaign go adrift. The solution to this is to tell Google that you wish to have all data & views of www.business.com to be counted towards http://business.com. This can be implemented rather easily by using a permanent redirection from one page to the other, more commonly technically known as a 301.

Research of popular keywords

Keywords are one of the most fundamental factors for any website to rank well on search engines. Keywords research are an important starting point to a good strong SEO campaign, as it gives you an idea of which keywords are being used by internet users to look for your business/website. You should try to figure out those keywords that have a high search volume but relatively low competition as this will help them rank better. However these are limited as competitors also make use of similar ones. One of the options is to include long tail keywords as these are specific to your page, & therefore improve the chances of getting listed for a relevant search.

Knowing how to talk to Google

It’s important to understand how to technically optimise your website so that search engines like Google can read & link to your website. The URL structure should also be short, kept ideally below hundred characters. Minimise special rarely used characters & for spaces use dashes instead of underscores.  Use an unique title tag which includes basic keywords also in the beginning of the title. A meta description is also important, with no more than two short brief sentences desiring the page. Where possible avoid the duplication of content as this will lead to confusion for search engines. Finally a XML site-map is required for the website, which should be submitted to Google webmaster tools to get the content checked. It’s important to note that every time new content is added to the website it’s important to re-submit an updated XML site-map.

Quality of website

We always stress the importance of good ui, & uxd, & believe that a good quality website that is easy for users to find what they are looking for whilst giving them a good experience will do wonders for your traffic. It’s easily overlooked with SEO strategies, however emphasis needs to be on the ease of use of the website. For much of todays business advertising themselves on the web, a simple one page responsive page is no more than they really need. This will also work well for SEO as well as keeping your visitors happy & alway coming back for more. A blog which lets your customers be more involved with what you are up to can also gain strong backlinks & increase the relevance of the website. Infographics are always a big hit with our team which we feel go a long way & contribute to getting your information across immensely.

Social Media Integration 

Integrating social media has become a vital part of a good SEO campaign as linking these sites creates very strong backlinks. We have our own tactics at Supafonica & well versed in which media streams to deploy, advertise & link to your business. A word of caution though, as it’s important to know which streams to connect to as social media can have a detrimental effect to your business. None the less we feel that for the now & the future taking into consideration Google’s new strategies for how they rank websites it’s extremely important to know how to use Social Media. It goes without saying that if you connect with people who have additional followers then information will be shared more quickly.

Keeping up to date with recent trends

Recently Google made a change to their algorithm which includes news sections that are not specifically connected with typical large news sites. Along side media giants such as CNN, & the BBC you’ll now be able to see more blogs & articles from the general public. This is significantly important to SEO executives as we feel you should concentrate on top end content on the relevant subject. Getting featured & including in the news section of Google is a huge advantage & play an important role in good SEO practices.

Creating a multi responsive website

A responsive website optimised for tablets & phones for example, will increase popularity, improve the visibility of your business, & increase page rankings. With the trend these days to mobile portability it’s more important than ever to have a website that manages to work effortlessly well on these devices. More recently Google have now added a mobile SERP label if your site is mobile friendly which simply says “mobile friendly”. We feel that Google is constantly rewarding sites that are mobile friendly which can only mean a better google ranking.

 

In conclusion you have to play by Google’s rules & their rules alone. Knowing what these rules are is vital in playing the game of SEO marketing & improving your Google ranking. Focusing on good quality content is more important than ever as since the Penguin algorithm update relevancy of links have become more important than their quantity. More experienced people would know that these rules are governed by an established algorithm, which is always changing and evolving, therefore it’s important to know what Google are looking out for & being a step or two ahead of everyone else.

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