Improving your google ranking is a fundamental part of any good business marketing strategy, however SEO strategies have changed over the years. What once worked before doesn’t necessarily mean it will work now. & as of early 2015 some of the old tactics you may have been using may not only keep your traffic sluggish, but they even may actually cause a significant drop in your traffic! In this quick guide our team looks at some of the key points that make up a good successful SEO campaign.
Always focus on high quality content
After the notorious Panda 4.1 update in September 2014, smaller unpopular websites who focus on good quality content saw a huge spike in their traffic. These websites also avoided mediocre, small, poorly written content, & doorway page sites with black hat tactics. Therefore it’s more important to focus on good quality content, & we feel Google are rewarding these smaller sites, who featured much lower down the Google ranking compared to more popular sites. You’ll never go wrong with this simple strategy of focusing on witting high quality content, & we think it’s the backbone of SEO success.
Business owners make the mistake of failing to realise that www.business.com & http://business.com are read as different pages by search engines even though they may point to the same page. This can have a detrimental effect on your SEO campaign as results will be diluted between the two pages & any efforts to bolster your SEO campaign go adrift. The solution to this is to tell Google that you wish to have all data & views of www.business.com to be counted towards http://business.com. This can be implemented rather easily by using a permanent redirection from one page to the other, more commonly technically known as a 301.
Research of popular keywords
Keywords are one of the most fundamental factors for any website to rank well on search engines. Keywords research are an important starting point to a good strong SEO campaign, as it gives you an idea of which keywords are being used by internet users to look for your business/website. You should try to figure out those keywords that have a high search volume but relatively low competition as this will help them rank better. However these are limited as competitors also make use of similar ones. One of the options is to include long tail keywords as these are specific to your page, & therefore improve the chances of getting listed for a relevant search.
Knowing how to talk to Google
It’s important to understand how to technically optimise your website so that search engines like Google can read & link to your website. The URL structure should also be short, kept ideally below hundred characters. Minimise special rarely used characters & for spaces use dashes instead of underscores. Use an unique title tag which includes basic keywords also in the beginning of the title. A meta description is also important, with no more than two short brief sentences desiring the page. Where possible avoid the duplication of content as this will lead to confusion for search engines. Finally a XML site-map is required for the website, which should be submitted to Google webmaster tools to get the content checked. It’s important to note that every time new content is added to the website it’s important to re-submit an updated XML site-map.
Quality of website
We always stress the importance of good ui, & uxd, & believe that a good quality website that is easy for users to find what they are looking for whilst giving them a good experience will do wonders for your traffic. It’s easily overlooked with SEO strategies, however emphasis needs to be on the ease of use of the website. For much of todays business advertising themselves on the web, a simple one page responsive page is no more than they really need. This will also work well for SEO as well as keeping your visitors happy & alway coming back for more. A blog which lets your customers be more involved with what you are up to can also gain strong backlinks & increase the relevance of the website. Infographics are always a big hit with our team which we feel go a long way & contribute to getting your information across immensely.
Social Media Integration
Integrating social media has become a vital part of a good SEO campaign as linking these sites creates very strong backlinks. We have our own tactics at Supafonica & well versed in which media streams to deploy, advertise & link to your business. A word of caution though, as it’s important to know which streams to connect to as social media can have a detrimental effect to your business. None the less we feel that for the now & the future taking into consideration Google’s new strategies for how they rank websites it’s extremely important to know how to use Social Media. It goes without saying that if you connect with people who have additional followers then information will be shared more quickly.
Keeping up to date with recent trends
Recently Google made a change to their algorithm which includes news sections that are not specifically connected with typical large news sites. Along side media giants such as CNN, & the BBC you’ll now be able to see more blogs & articles from the general public. This is significantly important to SEO executives as we feel you should concentrate on top end content on the relevant subject. Getting featured & including in the news section of Google is a huge advantage & play an important role in good SEO practices.
Creating a multi responsive website
A responsive website optimised for tablets & phones for example, will increase popularity, improve the visibility of your business, & increase page rankings. With the trend these days to mobile portability it’s more important than ever to have a website that manages to work effortlessly well on these devices. More recently Google have now added a mobile SERP label if your site is mobile friendly which simply says “mobile friendly”. We feel that Google is constantly rewarding sites that are mobile friendly which can only mean a better google ranking.
In conclusion you have to play by Google’s rules & their rules alone. Knowing what these rules are is vital in playing the game of SEO marketing & improving your Google ranking. Focusing on good quality content is more important than ever as since the Penguin algorithm update relevancy of links have become more important than their quantity. More experienced people would know that these rules are governed by an established algorithm, which is always changing and evolving, therefore it’s important to know what Google are looking out for & being a step or two ahead of everyone else.