December 10, 2015 Dev

Changing face of web design

Recent innovations in web design such as developments in code, strategy & accessibility have shown a threat to webdesign as of the past, we recently read an article expressing the end of web design as a result of fashions in UI & UX. Some suggest that from this point there is no need to be creative as there are no further innovation possibilities & some even stating trying to get more creative can be pointless & harmless. While we agree that platforms, premade templates & a shift towards minimalist white design have made it more easy & accessible we don’t agree that this will be the complete end of website design.

The popularity of mobile & tablet devices have led to terms being created such as UI, & UX. Sergio Nouvel in a recent article on UX magazine expresses his concerns over how mobile is killing the web indicating in particular given the size of a mobile screen there are only so many things that can fit & be included. While we have experienced this in our agency first hand years ago when the emergence of apps on mobiles came around, we like the fact mobile interfaces & apps force you to take you to the bare minimal requirements & start from fresh. Because there is limited space on a mobile designers are presented with a new challenge, this is where the simplicity of design & UX really come into effect.

Certainly the emergence of social media platforms & the fact that a lot of business have started purely & rely on social media, you could argue the need for a website these days & more of a focus on brand establishment. Given trends you can say social media platforms & directory websites like Yelp, which work by a push-based content consumption model where content is being delivered to you based on context, are going to overtake the current paradigm of actively going to a certain business’s website to intake information. Webpages still remain a focus for informative resources, & as websites are still conceived on a desktop device which are much bigger than their new counterparts, we think there will always be a case for website design as long as the working environment revolves around larger screens.

Good websites do not necessarily mean relying on flat design, whilst we are a fan of flat design & minimalist approach, there’s plenty of scope to be different from the rest which is what we try to do. If anything simple flat design should ensure that the real creative agencies & individuals are easier to find & given more prominence as eventually good design will stick out from the rest who are simply following fashion trends which is not particularity difficult to do.

Today websites are apart of a larger ecosystem, with company’s brand identity & consumers at the center. Delivering an experience that’s rich & engaging is ultimately as important with making sure content is very easy to understand & get across to the end user. Simply making sure you have a nice looking website is not enough these days. Consumers are more alert & experienced to be fooled. For example is the content easy to understand? Is it easy to find? Is the identity of the business something your target end users can identify with and connect with on an emotional level & intellectual level? Are you excluding a large chunk of your audience by not paying attention to certain issues such as responsive design or accessibility for disabled users? All of these questions and more should be included & thought about in a business’s complete strategy.

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