Building a strong brand

You’ve had a great idea, so you turned it into an even better, unique product. You thought of a clever name, put the product in a sharp-looking package, and created a logo and tagline. Now, you’re sure your brand is ready to go…

Not so fast.

The visual representation of your product or service is an important component of branding, but the graphic elements are just the beginning of the branding process.

Most key purchasing influences are based on your consumers’ emotional response to your product: her attitudes, perceptions, values, and priorities. A well-developed brand strategy ensures that your customer will connect with your product on this deeper level. To help your target customer understand, appreciate, and become a loyal consumer of your brand, keep these essential strategies in mind.

Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel, etc. Each of these contacts or touch-points molds the customer’s impression of the brand. Some of these touch-points are obvious, like product performance, and one-on-one customer interactions. Other touch-points, such as the product manual, monthly statements or post-sales support, may be subtler in their brand effects.

Five essential branding strategies

  1. Know Your Audience: Your brand identity should be based upon the concerns, needs, preferences, and lifestyle of your target audience. Find your niche and focus on it – don’t try to be everything to everyone. Do your homework, pay attention to the data, and know your target market inside out, by understanding the buying trends and opportunities in your product’s category.Helpful Hint: Look into survey tools like Survey Gizmo to collect consumer information.
  2. Define Your Story: The building blocks of a compelling brand story include your company’s mission, vision and values.  Start with asking yourself the questions, “Why does the world need my product?” and “Why was I inspired to create it?” Resist the temptation to make your product’s story about what’s wrong with other products. “My product is better than their product because it doesn’t do or have Z” Instead, remain positive, and always make sure your product rationale is about what your product does do.Helpful Hint: Write an “Elevator Pitch” for your brand – a 3-minute summary of your business and why it’s important. Practice it, refine it, and share it until your audience starts to enthusiastically share it with others. Then, you’ll know you’ve hit the mark.
  3. Brand through Association: As you consider where your product should be sold, understand the message of the venue itself. Is it a hip and trendy boutique? A discount outlet? A farmer’s market? The stores you choose (especially at first) are critical, and can set the tone for your brand. If you have a natural product you want your customers to trust, choose a store with a reputation for high standards. On the other hand, you wouldn’t choose to launch a premium brand in an online discount outlet. If you present your product in a venue that doesn’t value the premium quality of your brand, your customer won’t either.Helpful Hint: Identify your product’s top 2 or 3 most important qualities. Match these with the values of the stores that carry your brand, at least for the first 1-2 years.
  4. Develop Customer Loyalty With Brand Ambassadors: The stronger your brand is, the greater your customer loyalty. The worlds strongest brands don’t just have customers, but evangelists. Brand evangelists champion their favorite brands by enthusiastically recommending them to other potential customers. Word of mouth is one of the most important purchasing influencer’s, and brand evangelists build buzz for your brand out of intense loyalty, and they provide free advertising.Helpful Hint: Utilize social media networks and influential bloggers in your category (ie: children, craft, design, food), to develop brand ambassadors.
  5. Go Deep, Stay Consistent: Your brand strategy should be clear and compelling to everyone who comes in contact with your product. If your brand is about a new natural product, a commitment to the value of ‘natural’ should be evident in everything you do – the product itself, the packaging, your corporate culture, your education of your customer, and your own personal behavior. Know your mission, Believe your mission, Live your mission. Helpful Hint: Surprise, delight, and impress your customers by infusing your brand strategy into every point of contact including marketing, sales, customer service, corporate culture and personal commitment.

A review of the motorola moto g

Here at Supafonica we like to be immersed in technology & the advances of technology, so from time to time we give our time on reviewing hardware that is relevant to our line of work. So when one of our team bought in his brand new Motorola Moto G phone we was so impressed that we felt the need for a short review!

The first thing that we noticed was the shape & screen. It does not look too big & feels just right in our hands, something of which new phones of today lack. The Motorola Moto G has also a fairly decent screen, of which being a 4.5 inch IPS LCD capacitive touch screen & a resolution of 720 x 1280 pixels, is an improvement over even the iphone 5’s specifications.

Hardware & software are relatively good, composing of a a 1.2 GHz quad core cortex A7 processor and Qualcomm MSM8226 Snapdragon 400 chipset. It comes with an internal memory of 8 GB and 16 GB with unfortunately no Micro SD slot for additional memory.

Unless you are an avid photographer, we feel that the 5 MP primary camera & 1.3 MP secondary camera does a relatively good job. However there are definitely other cameras in the market whose camera is better suited for more users wishing to get more our of their snaps. The main concern we had is the inability to control the MP or quality of snaps, however as the phone’s camera is geared towards quick snappy users we feel it does more than a good job. The camera is equipped with extras that you expect from a smart phone in 2014. High Dynamic Range mode which is best suited for outdoor shots, flash, touch to focus, digital zoom, Geo tagging which lets you include metadata, panoramic mode & a neat quirky burst mode feature.

Battery life is quote good, with a non-removable Li-Ion 2070 mAh battery, & when compared to an iPhone 5 is significantly better with a non-removable Li-Po battery of 1440 mAh, an improvement of nearly 50%.

Our conclusion is that it’s a fantastic phone, which can hold up very well & excel in most areas when compared to an iphone, something of which is x5 times it’s price. The fact that you can now upgrade to KitKat version makes the phone even more attractive. Why we think it’s a game changer is that all of this can be had for so cheap! Nothing comes close in this price range & it’s refreshing to know through the advances, adoption & saturation of such technology, smart phones are starting to drop in price. Now you can get a very good phone for a relatively cheap price, we even ended up buying one for our self!

Improvements we feel need addressing is the packaging which could have done with a better graphic design campaign & a smarter bigger case, the white simple small box does not do it any favors along with the tacky charging cable. Whether or not Motorola does not want to shoot themselves in the foot, & shortcut their better spec higher priced brother moto x is not clear to us, but we feel that it’s these little finer details which could have been addressed more better.

It’s interesting to note we asked ourselves if we wanted to improve the moto g further what could we have done differently… The main design trend which we thought about & came to a conclusion was that a metal bezel concave casing matched with a more flatter rear cover would make this phone look amazing. Other enhancements we would have made include the following:

  • We have designed a metal bezel concave casing which would have further enhances the look & feel of the device.
  • Motorola logo to bottom panel hiding a sensor.
  • Integrated buttons into the bezel casing, improving the quality, finish & enhancing the end user experience.
  • Side volume control wheel
  • Rear metal housing an engraved pattern texture, designed to stimulate the senses.

 

 

What makes a good end user experience?

Designing for a good user experience comes from years of understanding & working in the field. A designer must take into consideration the end user, their previous experiences with similar products & the end users’ own expectations. The team here at Supafonica adhere to trial & tested methods, such as our own incremental progressive design practices, to further enhance our overall end product. What this means for our clients is through trial & error, & adhering to values which we hold high, we can build beautiful end user experiences.

An example of taking into consideration users’ previous past experiences with similar products is that in today’s world the fashion when it comes to websites & apps is one which they are allowed to get in an instant of pressing a button, or within one or two steps of an interaction with their phone or computer. Because of their previous experiences they demand, want & expect to get everything at a click of a button. You could say that technology has made them spoiled to a certain degree, but such is the state of the advances in technology we don’t really blame them! It’s this fashion, listening, understanding & tapping into which makes our approach to work different to anyone else. We are methodical & precise when it comes to making our own research!

We adhere to & hold high secretive methodical steps, created & pioneered by us, to greater improve efficiency of work load. An example of this is placing special emphasis on research right at the start of every project. We aim to fully engage with our clients, to get a better understanding of their requirements. Where needed we give free business consultation advice, which includes how best we can improve a service or product, & what areas are we likely to greatly enhance. We are not afraid of pointing out mistakes & only take on projects that we know that we can improve further.

Only then can we start doing what we do best! 🙂

 

It’s all in the details!

Attention to detail is important because it requires for one to notice everything that may be important to the client. You need to capture the information and present it to the client in clear, concise, precise and accurate way. It is the foundation of producing a great project

We believe the biggest problems in business stem from ignoring the smallest of details. Using the example of a house & if broken windows in that house go unfixed, the other ones will soon break, and the neighborhood will soon start to deteriorate. In order to succeed, business owners must monitor the tiny details or risk failure.

It is this attention to detail & consumer focus which our team tries to place special emphasis on.

You can say constant attention to detail demonstrates corporate competence, but it also shows that a company cares about its customers’ needs. It’s our belief that customers can get a strong indication about how a company does business and how it will attend to big concerns by how it attends to even the little ones.

The consumer mind has a logical and emotional part to it, and if you don’t speak to both, you will lose them, especially when they’re hungry, tired, angry, or lonely. We’re living in an age of anxiety. People have less leisure time. When they’re not hungry, tired, angry, or lonely, the emotional side will win the debate with the logical part of the brain 80% of the time. When they’re hungry, tired, angry, or lonely, emotion wins 100% of time. We are often hungry, tired, angry, or lonely, so it’s exceedingly dangerous if you’re a business to ignore the emotional part of the brain.

What we’ve learned about business owners and human beings is that they respect wisdom but obey pain. Business owners will find this all very fascinating and provocative in theory — until they face these problems, which then it becomes vital.

 

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