The importance of having a mobile optimized website

The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don’t have a website optimized for mobile — at what cost?

First, the numbers. Mobile traffic currently makes up 10% of global Internet traffic, as shown in the chart below, and next year more people will use mobile phones than PCs to get online, according to Gartner. Purchases made on mobile devicesamounted to $6.7 billion in the U.S. last year, or about 8% of total online sales, and are expected to nearly double to $11.6 billion this year. By 2015, U.S. mobile sales are forecast to reach $31 billion.


Yet many businesses have not yet optimized their websites for mobile, frustrating visitors with tricky navigation and slow loading times. Jesse Haines, group marketing manager for GoogleMobile Ads, told Mashable that a survey of major advertisers in early 2011 showed only 21% had launched a mobile-friendly site. A 2012 L2 study of the top 100 fashion, beauty, retail, hospitality, and watch and jewelry brands found that only two-thirds had mobile-optimized sites, and yet a third of those did not allow consumers to shop from their sites.

If you’re in the business of ecommerce, those figures should help you benchmark what you’re already losing in dollars, but a recent survey from Google underlines the damage you might also be doing to your brand by not having your site optimized for mobile.

The survey, which tallied responses from 1,088 U.S. adult smartphone owners, found that:

  • Mobile sites lead to mobile purchases. This is a no-brainer: Shoppers are more likely to buy a product or service if your site is optimized for mobile. Three-fourths said they are more likely to return to a site in the future if the experience on mobile is good.
  • If your site isn’t optimized for mobile, shoppers will go elsewhere. The majority of participants in the survey said that if they can’t find what they’re looking for on your site, they’ll sooner seek out a competitor’s mobile-friendly site instead of switching to a PC to revisit yours.
  • A bad mobile experience can damage a company’s brand. A bad mobile experience can create bad feelings about your company. Nearly half of participants in the survey said they feel frustrated and annoyed when they happen across a site that’s not mobile-friendly, and that it makes them feel like a company doesn’t care about their business. More than half said a poor mobile experience makes them less likely to engage with a company in the future.

Mobile is massive, any business that overlooks this opportunity may as well close it’s doors and stop trading. Businesses with a mobile website are taking the majority of business from mobile browsers and this will only increase.

Incremental progressive design

We like to abide by our own designed & developed design principles, one of them is something we like to call “incremental progressive design”. This is simply our own method that we have established after immense trial & error & working in the field of art & design for a very long time. Factors such as mistakes you have to make along the design route in order to progress are taken into consideration & improved upon. Instead of hiding behind these mistakes we put them on the forefront, only then we can improve a certain design. It’s this efficient process along with other close guarded secrets that makes us excel in the field of design. What would normally take a large team years, we are able to do in a shorter time frame. We consider ourselves as masters of design & have established & put into effect other design practices we follow & uphold highly.

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