The importance of having a mobile optimised website

There’s no question that mobile devices have become a regular staple of everyday living around the world. Now more than ever it’s very important that websites are optimised for mobile devices. Mobile optimisation can increase sales, generate more traffic, and boost customer engagement. It’ll give you an edge over your competition too.

Smartphones & other mobile devices are widely used throughout the world & the number of it’s users is steadily growing. With this worth comes a corresponding growth in mobile internet browsing. In 2009 mobile browsing represented 0.7% of all worldwide browsing activity. By August 2011 that figure had jumped to 7.1% which is an amazing 1000% increase.

Mobile Usage is on the rise & not only has mobile browsing activity enjoyed sizeable growth (partially due to master mobile networks & steady smartphone sales), the usage frequency per user has also seen a nice uptick. Researches estimate that in 2011, 25% (1 in 4) gf mobile users expect to access the web form their device at least once in a day.

There is enough evidence also to suggest mobile optimisation boosts end user engagement. Research has shown that a mobile-optimised website is able to generate almost twice the average traffic per user than websites without mobile optimisation. Obviously for certain sectors of the market the figures & reliance on mobile browsing differs. For example for online only retailers, a mobile website can increase consumer engagement by as much as 85%.

Taking that data into consideration, one can ascertain mobile optimisation boosts sales. Not only can mobile optimisation enhance user engagement, it can also influence your bottom line. Research suggests that on average website visitors are 51% (1/2) more likely o do business with an online retailer if it has a mobile website (U.S.).

Different sectors of the market act differently with dissimilar figures, however for all sectors, they are all boosted for user engagement showing healthy favourable rises. For example mobile users are 88% more likely to do business with Auto Dealers if the website is indeed optimised for mobile devices.

We think mobile optimisation is under-utlized & extremely underrated. it’s pretty clear from the analytical results that optimising your website for mobile users has its clear benefits, & yet few companies our there take advantage of it. in 2010 it was estimated that only 22% (less that 1/4) of the Alexa top 500 websites actually have optimised their websites for mobile users. For online retailers it was estimated in 2010 that only 4.83% have websites optimised for mobiles.

We think the market is changing & needs an overhaul, whether people will take advantage of tailoring their websites for mobile devices is only inevitable. The team at Supafonica are happy to say we understand being able to projecting yourself to as much people as possible, & specialise in mobile optimisation with beautiful rich stunning user interfaces to entice & enhance the end user experience even further.

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